Elevate gives Delhi Fabric Style Luxury

After seeing fashionable London club fabric in action, Indian entrepreneur, Manpreet ‘Monty’ Chadha could see the potential for introducing this cutting-edge Western-style concept
to Delhi.

Last month the man whose empire is founded on cinemas and shopping malls saw his dream fulfilled when Elevate opened in the suburb of Noida — with Most Technical’s Dave Parry, overseeing the concept and creating the same kind of audio luxury as he had at London club, fabric.

The new 1200-capacity venue has been custom-built on the top three floors of a new eight-storey shopping centre, while above that a roof terrace offers spectacular views overlooking New Delhi. At 3am a separate water garden opens up to allow the crowd to witness the sunrise over the city.

Elevate’s sound system is thus split into four zones. Control throughout is via a BSS Soundweb network — all designed by Most Technical’s Fluke.

Some 46 x 1K ‘Buttkicker’ Bodysonic dancefloor transducers are at the heart of a Martin Audio sound system on the Main dancefloor, powered by six Custom Linea Research amps under BSS process control — similar
to that found in the Clerkenwell club.

The main sound reinforcement system comprises four Blackline H3’s and six S218 subs, infilled with a pair of Blackline F15s and four F8’s — and powered by a combination of Martin Audio MA2.8, MA4.2, MA1.6 and MA1400 amplifiers.
In the DJ booth are a pair of Pioneer CDJ-1000’s, Technics SL1210 MkV and Allen & Heath Xone:464 mixer, with the DJ’s reference sound being provided by a pair of the now standard Blackline F12’s (and single S18 sub).
Above that on the Mezzanine level, six Blackline F8’s, underpinned by a pair of S18’s, are powered by MA1400 amplifiers,

Multiples of tiny EM15’s infill on the stairways and further up in the VIP booths, while on the Terrace eight EM26’s are supported by four EM120’s.

All the main dancefloor lighting was supplied by Dave Martin at Total Audio Visual.

The beam lighting is punctuated by a laser supplied by Laser Electronics and controlled by their Zion controller, while the VJ has two 5K ANSI lumen DLP projectors at his disposal.

All this will make the club mighty attractive to the international DJs that the venue is looking to attract (already there are plans to bring in Sasha, Ali B and James Lavelle).

The entire club was designed by Soo Wilkinson of Igloo Design (also responsible for Rehab in Leeds — where the sound was again designed by Parry — and Baby Cream in Liverpool).

“We were conscious of not wanting to go over there and create the west in the east,” she said. “You can go into any hotel bar in Delhi or Bombay and quite frankly you could be anywhere in the world. We wanted the experience of Elevate to feel like you were in India.” In order to make sure this was the final result Soo and partner, John Grant, travelled as much as possible around India, particularly seeking inspiration in Rajistan, Kerala and Goa.

And it looks to have paid off. For Dave Parry reports after the opening night, “The locals love it and we actually had Miss Universe (a Bollywood star) visit on the Saturday.”
And so delighted is Monty Chadha that he is already scouring sites in the fashionable Mumbai region of India with a view to opening a second venue.