| Elevate gives Delhi Fabric Style Luxury | |
After seeing fashionable London club fabric
in action, Indian entrepreneur, Manpreet ‘Monty’ Chadha could
see the potential for introducing this cutting-edge Western-style concept
Last month the man whose empire is founded on cinemas and shopping malls saw his dream fulfilled when Elevate opened in the suburb of Noida — with Most Technical’s Dave Parry, overseeing the concept and creating the same kind of audio luxury as he had at London club, fabric. The new 1200-capacity venue has been custom-built on the top three floors of a new eight-storey shopping centre, while above that a roof terrace offers spectacular views overlooking New Delhi. At 3am a separate water garden opens up to allow the crowd to witness the sunrise over the city. Elevate’s sound system is thus split into four zones. Control throughout is via a BSS Soundweb network — all designed by Most Technical’s Fluke. Some 46 x 1K ‘Buttkicker’ Bodysonic dancefloor
transducers are at the heart of a Martin Audio sound system on the Main
dancefloor, powered by six Custom Linea Research amps under BSS process
control — similar The main sound reinforcement system comprises four Blackline
H3’s and six S218 subs, infilled with a pair of Blackline F15s and
four F8’s — and powered by a combination of Martin Audio MA2.8,
MA4.2, MA1.6 and MA1400 amplifiers. Multiples of tiny EM15’s infill on the stairways and further up in the VIP booths, while on the Terrace eight EM26’s are supported by four EM120’s. All the main dancefloor lighting was supplied by Dave Martin at Total Audio Visual. The beam lighting is punctuated by a laser supplied by Laser Electronics and controlled by their Zion controller, while the VJ has two 5K ANSI lumen DLP projectors at his disposal. All this will make the club mighty attractive to the international DJs that the venue is looking to attract (already there are plans to bring in Sasha, Ali B and James Lavelle). The entire club was designed by Soo Wilkinson of Igloo Design (also responsible for Rehab in Leeds — where the sound was again designed by Parry — and Baby Cream in Liverpool). “We were conscious of not wanting to go over there and create the west in the east,” she said. “You can go into any hotel bar in Delhi or Bombay and quite frankly you could be anywhere in the world. We wanted the experience of Elevate to feel like you were in India.” In order to make sure this was the final result Soo and partner, John Grant, travelled as much as possible around India, particularly seeking inspiration in Rajistan, Kerala and Goa. And it looks to have paid off. For Dave Parry reports after
the opening night, “The locals love it and we actually had Miss
Universe (a Bollywood star) visit on the Saturday.” |
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